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Locked Up Markets: xAI Lawsuit Against Apple and OpenAI

Published: August 25, 2025|Last updated: August 25, 2025

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Locked up markets: xAI lawsuit against Apple and OpenAI regarding unfair distribution of AI assistants and the prominence of apps in the App Store. xAI specifically insists that vertical and exclusive integration has "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing." Apple has not responded yet, but OpenAI representatives stated, "This latest filing is consistent with Mr. Musk's ongoing pattern of harassment."

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Centralization Issues in AI, Even for Key Players

Elon Musk has been in a standoff with other tech giants for a long time, but the stakes appear to be rising as AI enters this story. In particular, xAI filed a lawsuit in federal court in Texas against Apple and OpenAI, centering the dispute on control over the distribution of AI assistants at the device-platform level and the prominence of apps in the App Store. The essence of this conflict is that exclusive integrations and promotion rules affect competitors' access to the audience, for which xAI seeks damages in the billions of dollars.

"If not for its exclusive deal with OpenAI, Apple would have no reason to refrain from more prominently featuring the X app and the Grok app in its App Store".

Musk also previously stated:

"It makes it impossible for any AI company besides OpenAI to reach #1 in the App Store."

This goes beyond just the struggle of the largest players, making the question of the monopolization of policies, data, and payments by platforms much more acute. Remember the Fortnite case? That was a big deal where Epic Games also encountered strict policies regarding app payment options.

So, where is the line between a partner integration of an AI platform at the OS level and an anti-competitive restriction on AI competitors' access to the audience? And this matters more than any, even the most popular, game in a case like this. Fair access to advanced financial and intellectual technologies is fundamental for future reshaping in a rapidly digitizing world.

Conclusion

We see how centralization is becoming a stumbling block for all sides, from users to developers and even the largest tech companies. We have an open financial technology of the future, blockchain and crypto, which can provide direct access to key digital assets. AI is at an early development, highly consolidated among the largest players, and access to the technology isn't open enough. Stay tuned; we will closely monitor the case progress.

The content provided in this article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. Any actions you take based on the information provided are solely at your own risk. We are not responsible for any financial losses, damages, or consequences resulting from your use of this content. Always conduct your own research and consult a qualified financial advisor before making any investment decisions. Read more

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Alexandros

My name is Alexandros, and I am a staunch advocate of Web3 principles and technologies. I'm happy to contribute to educating people about what's happening in the crypto industry, especially the developments in blockchain technology that make it all possible, and how it affects global politics and regulation.


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