Sometimes crypto finds a way to surprise even the most jaded of us.
Coinbase just paid $25 million in USDC for the UpOnly NFT... yes, that’s the same podcast NFT minted by Cobie, the trader who once joked that he priced it so high no one would ever buy it.
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And yet, here we are.
The purchase doesn’t just mark a headline-worthy flex. It might actually bring UpOnly back to life after nearly three years of silence. For those who remember the chaos post-FTX collapse, that show was one of the few places where crypto talk felt raw, unpredictable, and real.
What’s fascinating is the symbolism. Coinbase didn’t just buy art or rights, it reignited a piece of crypto culture. That’s worth more than any chart movement in my book.
If Cobie really steps back into the host’s chair, UpOnly could become more than nostalgia; it could be a reminder of what made this space exciting in the first place: risk, innovation, and the sheer unpredictability of it all.
